So far tokens and exchanges chose ticker symbols deliberately. As a result the same token might trade under different ticker symbols on different exchanges or different tokens might be even listed under the same symbol. For instance, Bitcoin can either be found under the symbol XBT, BTC or BTX. This is not only confusing and but also represents a risk for investors and other market players.
With the International Token Identification Number (ITIN) ITSA is developing and implementing an open market standard for the safe and secure identification of cryptographic tokens. Its large implementation will drastically increase transparency and reduce operational risks.